Project Zero Proof: Crafting Modern Elegance of Non-Alcoholic Spirits
I had the incredible opportunity to develop the brand visual identity for Project Zero Proof, a non-alcoholic spirits brand. This project involved creating a cohesive visual experience from the logo and icons to product labels and the landing page. Project Zero Proof is dedicated to providing sober and sober curious individuals with the experience of enjoying cocktails without alcohol.
My inspiration for the artwork came from observing social interactions in various event settings. To blend crafty artistry with modern elegance, I used rough brush strokes in the illustrations while maintaining clean typography layouts. The logomark, featuring a bold “0” representing 0% alcohol with a brush stroke beneath, embodies the brand’s essence.
Creating this visual identity was a thrilling challenge as it required balancing the raw, artistic elements with a polished, sophisticated look. The watercolor illustrations were designed to convey warmth and inclusivity, reflecting the brand’s mission to make everyone feel a part of the celebration, regardless of their drink choice. Each product label is a piece of art that tells a story, inviting customers to experience the uniqueness of Project Zero Proof.
Explore my website to see more projects and learn how my watercolor illustrations can bring your brand’s vision to life. For collaboration inquiries, feel free to reach out.
